Digital Sales and Marketing Senior Officer at Prime Life
Insurance Limited : (Deadline 23-08-2026)
TERMS OF REFERENCE (ToR) FOR THE RECRUITMENT OF A DIGITAL
SALES AND MARKETING SENIOR OFFICER
1. Background
Prime Life Insurance Ltd is a life insurance company
licensed by the National Bank of Rwanda (BNR) in 2012 to provide life insurance
services in Rwanda. The Company offers innovative and reliable life insurance
solutions tailored to the needs of individuals, businesses, and financial
institutions.
To support its business growth, brand visibility, customer
engagement, and digital sales initiatives, Prime Life Insurance Ltd seeks to
recruit a qualified, creative, self-motivated, and results-oriented professional
for the position of Digital Sales and Marketing Senior Officer.
2. Position Summary
Job Title:Digital Sales and Marketing Senior Officer
The Digital Sales and Marketing Senior Officer will be
responsible for planning and implementing digital sales and marketing
initiatives, managing digital platforms and content, supporting customer
acquisition and business growth, and developing high-quality visual and
promotional materials for digital platforms, marketing campaigns, corporate
communications, and events.
3. Key Duties and Responsibilities
The Digital Sales and Marketing Senior Officer will:
- Develop
and implement digital sales and marketing plans aligned with the Company's
business objectives.
- Manage
the Company's digital platforms and social media channels, ensuring
regular, relevant, engaging, and consistent content.
- Develop
and coordinate digital campaigns to increase brand awareness, generate
leads, engage customers, and support sales growth.
- Support
the promotion and digital distribution of the Company's insurance products
through appropriate digital and traditional marketing channels.
- Create
and coordinate professional visual and promotional content, including
artworks, social media posts, banners, flyers, brochures, presentations,
invitations, and other marketing materials.
- Develop
and coordinate multimedia content, including photography, videography,
video editing, animations, motion graphics, and other digital visual
materials.
- Work
closely with the Company's appointed marketing agency and coordinate
advertising and promotional activities across traditional and digital
media, including radio, television, and online platforms.
- Coordinate
with internal departments and external service providers on marketing
campaigns, events, printing, advertising, and other promotional
activities.
- Monitor
and analyze digital campaign performance and prepare reports on key
marketing and sales indicators, including recommendations for
improvement.
- Conduct
market and competitor monitoring and provide insights to support marketing
and sales strategies and decision-making.
- Ensure
all marketing and promotional materials are accurate, professional,
consistent with the Company's brand guidelines, and compliant with
applicable policies and regulatory requirements.
- Maintain
the confidentiality of customer and Company information.
- Perform
any other duties assigned by Management in support of the Company's
strategic objectives.
4. Required Skills and Competencies
The candidate should demonstrate:
- Strong
knowledge of digital marketing, social media management, content creation,
and digital campaign management.
- Strong
sales and customer acquisition orientation, with an understanding of
digital lead generation and conversion.
- Strong
graphic design and visual communication skills, with the ability to
independently develop professional marketing materials.
- Proficiency
in graphic design and digital content creation tools such as Canva, Adobe
Photoshop, Adobe Illustrator, Adobe InDesign, or equivalent applications.
- Knowledge
and practical skills in multimedia content production, including
photography, videography, video editing, motion graphics, and other
digital visual content.
- Excellent
communication, copywriting, presentation, and interpersonal skills.
- Strong
analytical, creative, and problem-solving skills, with the ability to
interpret campaign performance data and derive actionable insights.
- Ability
to manage multiple projects, meet deadlines, and work effectively both
independently and as part of a team.
- High
level of creativity, professionalism, attention to detail, and
integrity.
- Excellent
written and spoken communication skills in English, French, and
Kinyarwanda.
5. Academic and Professional Qualifications
- Must
be a Rwandan national.
- Bachelor's
degree in Marketing, Digital Marketing, Communications, Multimedia,
Graphic Design, Journalism, Public Relations, or a related field from a
recognized university.
- At
least three (3) years of proven professional experience in digital
marketing, sales and marketing, communications, journalism, graphic
design, or a related field.
- Demonstrated
experience in developing and implementing digital marketing campaigns and
producing professional marketing and promotional materials.
- Experience
in the insurance or financial services sector will be an added
advantage.
- Demonstrated
ability to provide a portfolio of relevant digital marketing, marketing,
multimedia, and graphic design work.
6. Application Procedure
Interested candidates should submit the following documents:
- Application
letter addressed to the Chief Executive Officer of Prime Life Insurance
Ltd.
- Detailed
Curriculum Vitae (CV).
- Certified
copy of the academic degree.
- Copy
of National Identification Card.
- Copy
of Driving Licence, Category B.
Applications must be submitted no later than 25
August 2026 at 5:00 PM.
Applications should be addressed to the Chief
Executive Officer of Prime Life Insurance Ltd and submitted through
the following email address: hr.sales@prime.rw
Only shortlisted candidates will be contacted.
Done at Kigali, on 13 August 2026.
Signed by:
Innocent HABARUREMA
Chief Executive Officer
Prime Life Insurance Ltd
Bancassurance Sales Officer at Prime Life Insurance
Limited : (Deadline 23-08-2026)
TERMS OF REFERENCE (ToR) for Recruitment of a
Bancassurance Sales Officer
1. Background
Prime Life Insurance Ltd is a life insurance company
licensed by the National Bank of Rwanda (BNR) in 2012 to provide life insurance
services in Rwanda. The Company offers innovative and reliable life insurance
solutions tailored to meet the needs of individuals, businesses, and financial
institutions.
To support the continued growth of its bancassurance
business, Prime Life Insurance Ltd seeks to recruit a qualified,
self-motivated, and results-oriented professional for the position of Bancassurance
Sales Officer.
2. Position Summary
Job Title: Bancassurance Sales Officer
The Bancassurance Sales Officer will be responsible for
driving sales growth through banks, microfinance institutions (MFIs), SACCOs,
and Non-Deposit Taking Financial Institutions (NDFIs) by developing and
maintaining strong business relationships, providing training on bancassurance
products and the Company's bancassurance system, delivering quality after-sales
support, monitoring portfolio performance, supporting premium collection, and
identifying new business opportunities.
3. Key Duties and Responsibilities
The successful candidate will be responsible for:
- Prepare
and implement weekly sales and business development plans.
- Conduct
field visits to banks, microfinance institutions (MFIs), SACCOs, and
Non-Deposit Taking Financial Institutions (NDFIs) to identify new business
opportunities and strengthen existing partnerships.
- Achieve
assigned sales, premium, and revenue targets.
- Train
and coach partner staff on bancassurance products, underwriting
procedures, and the use of the Company's bancassurance system.
- Provide
after-sales support by following up on policy issuance, premium payments,
renewals, claims, and customer inquiries.
- Receive,
follow up, and facilitate the timely resolution of partner complaints in
collaboration with relevant departments.
- Monitor
partner production and prepare periodic sales and performance
reports.
- Participate
in the recovery of unpaid premiums and collaborate with the Premium
Administration Unit in the premium allocation and reconciliation
process.
- Conduct
market intelligence by monitoring customer needs, competitor activities,
and market trends, and provide recommendations to the line manager.
- Maintain
strong relationships with business partners and promote high standards of
customer service.
- Ensure
compliance with company policies, regulatory requirements, and internal
procedures.
- Maintain
the confidentiality of customer and company information.
- Perform
any other duties assigned by Management in support of the Company's
strategic objectives.
4. Required Skills and Competencies
The successful candidate should possess:
- Strong
sales, negotiation, and relationship management skills.
- Excellent
communication, presentation, and interpersonal skills.
- Strong
customer service and complaint-handling skills.
- Excellent
analytical and problem-solving skills.
- Ability
to prepare reports and deliver presentations.
- Proficiency
in Microsoft Office applications, particularly Excel and PowerPoint.
- Ability
to work independently and collaboratively in a team environment.
- Ability
to work under pressure and achieve challenging sales targets.
- High
level of integrity, professionalism, and customer focus.
- Excellent
written and spoken communication skills in English, French, and
Kinyarwanda.
5. Academic and Professional Qualifications
Applicants must meet the following requirements:
- Must
be a Rwandan national.
- Bachelor's
degree from a recognized university.
- At
least three (3) years of proven experience in sales and/or
marketing.
- Experience
in the financial services sector, including insurance, banks, MFIs and
SACCOs, will be an added advantage.
- Demonstrated
experience in achieving sales targets in a performance-driven
environment.
- Valid
Category B Driving License.
6. Application Procedure
Interested and qualified candidates should submit the
following documents:
- Application
letter addressed to the CEO of Prime Life Insurance Ltd.
- Detailed
Curriculum Vitae (CV).
- Certified
copy of academic degree.
- Copy
of National Identification Card.
- Copy
of a valid Category B Driving License.
Applications must be submitted no later than 24
August 2026 at 5:00 PM.
Applications should be addressed to the Chief Executive
Officer of Prime Life Insurance Ltd on the following email: hr.sales@prime.rw
Only shortlisted candidates will be contacted.
Done at Kigali, on 13 August 2026.
Signed by:
Innocent HABARUREMA
Chief Executive Officer
Prime Life Insurance Ltd.
Cybersecurity and IT Auditor at Prime Life Insurance
Limited : (Deadline 23-08-2026)
JOB VACANCY
Job Title Cybersecurity and IT Auditor (1) Supervisor Chief
Executive Officer (CEO) Reporting to Administratively to the
Chief Executive Officer (CEO); presents cybersecurity and IT audit reports to
the Board of Directors on a quarterly basis Duration Open-ended
contract. Level Officer-II Publication Date Thursday
13/08/2026 Closing Date Sunday 23/08/2026, 23:59,
CAT.
TERMS OF REFERENCE FOR THE RECRUITMENT OF A CYBERSECURITY
AND IT AUDITOR
BACKGROUND
Prime Life Insurance Limited was established in December
2011 in compliance with regulatory directives requiring the separation of
short-term and long-term insurance policies. In May 2012, the company obtained
its license from the National Bank of Rwanda to provide life insurance
services.
Fully accredited by the National Bank of Rwanda, Prime Life
Insurance Limited offers a comprehensive range of long-term insurance solutions
across Rwanda.
As a licensed financial institution entrusted with sensitive
customer, financial, and health data, Prime Life Insurance is committed to a
strong cybersecurity and IT control environment aligned with the National Cyber
Security Authority (NCSA), Law N° 058/2021 on the Protection of Personal Data
and Privacy, and applicable National Bank of Rwanda (BNR) requirements. In line
with this commitment, Prime Life Insurance is seeking a highly skilled,
self-motivated, and experienced professional to join its team as a
Cybersecurity and IT Auditor.
2. POSITION: CYBERSECURITY AND IT AUDITOR (1)
Reporting administratively to the Chief Executive Officer
(CEO) and presenting cybersecurity and IT audit reports to the Board of
Directors on a quarterly basis, the Cybersecurity and IT Auditor will be
responsible for independently assessing and reporting on IT and cybersecurity
controls, regulatory compliance, risk advisory, incident response support, and
governance, as outlined in the responsibilities below.
3. RESPONSIBILITIES:
A. Cybersecurity & IT Audit (35%)
- Plan
and execute risk-based audits covering network security, access
management, data protection, application controls, and cloud/outsourcing
arrangements.
- Assess
the design and operating effectiveness of IT general controls
(ITGCs) and IT application controls across core insurance and
finance systems.
- Conduct
periodic vulnerability assessments and coordinate
independent penetration testing, and track remediation to
closure.
- Evaluate
compliance with Law N° 058/2021 on data protection and privacy,
NCSA guidelines, and BNR cybersecurity and IT risk requirements.
- Prepare evidence-based
audit reports with risk ratings and prioritised recommendations
for the CEO, and present consolidated cybersecurity and IT audit reports
to the Board of Directors on a quarterly basis.
B. Risk Assessment & Advisory (20%)
- Maintain
and update the IT and cyber risk register in line with
the enterprise risk management framework.
- Advise
management on emerging cyber threats, control weaknesses, and
industry good practice, without compromising audit independence.
- Review
new IT projects, system implementations, and vendor/outsourcing agreements
to ensure security and compliance requirements are
embedded from design stage.
C. Incident Response & Reporting (20%)
- Support
the cybersecurity incident response process, including
root-cause analysis and post-incident audit review.
- Assist
in preparing statutory and regulatory notifications for data
breaches, in coordination with the Data Protection Officer, NCSA, and
BNR.
- Report
audit outcomes and control gaps to the CEO, escalating
significant matters to the Board of Directors at the
quarterly reporting cycle.
D. Governance, Policy & Awareness (15%)
- Review
and recommend updates to IT security policies and standards (access
control, encryption, backup, incident management).
- Support
the design and delivery of staff cybersecurity awareness and
training programmes.
- Track
remediation of audit findings and regulatory recommendations to
closure.
E. Regulatory Responsibilities (10%)
- Support
the Data Protection Officer (DPO) function in ensuring
compliance with data privacy regulations.
- Monitor
changes in Rwanda's cybersecurity, data protection, and
financial-sector regulations and assess their impact on the
Company's control environment.
4. Education & Experience Requirements
a) Qualifications:
- Bachelor's
degree in Information Technology, Computer Science, Information
Systems Security, or a related field.
- Minimum 3+
years of experience in IT audit, cybersecurity, or information
security risk management.
- Experience
in financial services or insurance sector IT environments is
a plus.
- Familiarity
with Rwanda's regulatory environment (NCSA, BNR) is
required;
b) Technical Skills & Competencies:
- Cybersecurity: Firewalls,
IDS/IPS, endpoint security, penetration testing, VPNs.
- IT
Audit: IT general and application controls, ITGC testing, control
frameworks (COBIT, ISO 27001, NIST).
- IT
Infrastructure: Windows/Linux server environments,
virtualization, cloud, and network fundamentals (TCP/IP, VLANs,
firewalls).
- Data
Protection: Data privacy principles, breach management, and
regulatory reporting requirements.
- Preferred
Certifications: CISA, CISSP, CISM, CEH, ISO/IEC 27001 Lead Auditor
is a plus.
- Experience
in compliance and regulatory frameworks (e.g. ISO 27001, NCSA/BNR
requirements) is a plus.
5. APPLICATION PROCEDURE:
Qualified and interested Candidates should submit their
applications to Prime Life Insurance Ltd mail: hr.it@prime.rw IN ONE SINGLE
PDF FILE and the application must include:
- Application
letter addressed to CEO
- Curriculum
Vitae (CV) with proven work Experience
- Copy
of academic documents and professional certifications
- Copy
of National Identification
The deadline for submitting applications is Sunday
23/08/2026, 23:59, CAT.
Only selected candidates will be contacted.
Signed by:
HABARUREMA Innocent
Chief Executive Officer
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